Media Monitoring
What’s being said about your company on the internet right now? What kind of press are you getting? Are you appearing in the right publications?
At Paperclip we offer a public relations media monitoring service which means we read relevant publications, websites and blogs, or monitor TV and radio for editorial content about your company. The results are then organised for media evaluation and media presentation.
Who creates the press clippings?
Press clippings are sourced from three different areas:
- Paperclip's specialised reading service
- A public relations media monitoring or reading agency
- Your company’s own communications department
As a public relations media monitoring agency we read and monitor virtually every single UK and international publication for relevant editorial content. We’ll scan the papers and magazines searching for specific keywords and phrases electronically, or rely on individual readers.
And we’re happy to work with your own media monitoring agency if you outsource your press clippings service.
Broadcast media and new media
As well as publications, we can also monitor TV and radio as well as new media such as websites and blogs.
Back searching
It’s possible to back search for previously published articles.
For more information on public relations media monitoring please contact us.