Media Relations Planning
You need to run a PR campaign. But which are the best publications to target for your market? Who are the most sympathetic journalists? What blogs are most likely to talk about your product or service?
At Paperclip we believe that media relations planning is vital to the success of your campaign. So we’re happy to meet with you prior to your PR campaign to plan an effective strategy.
How do we know which publications to target?
We use Target Group Index (TGI), established in 1969 and the UK’s largest consumer survey.
Throughout the year Target Group Index (TGI) asks over 25,000 people about their attitudes towards 4000 brands in 500 product areas. In addition they’re asked about their lifestyle, interests, martial status and education, as well as their media habits.
Who uses Target Group Index?
PR and promotion agencies, direct marketing companies, brand owners and media owners all use TGI to help plan more efficient and targeted PR campaigns.
For more information on media relations planning and Target Group Index please contact us.